In the realm of internet marketing one truth stands clear… Content is King. Nobody disputes the fact that search engines thrive on the content we post, but an often overlooked aspect is the relevance of the content which provides the actual value to the people performing searches.

Choosing the right subject matter can be the difference between success and failure when it comes engaging your audience. Dale Carnegie suggested selling from your customer’s point of view, but why? Because, by placing yourself in your customer’s shoes allows you to relate and understand value propositions that resonates with your readers and potential customers.

The bottom line is that if you are going to generate content…Do your research first. It will save you time and money in the long run.