It is my pleasure to welcome you to, part of the “Totally” Suite of marketing resources developed to support the marketing efforts of reverse mortgage lenders and loan officers. We provide the tools and technology required to generate and collect leads in a compelling and efficient way.

Dave Foote - Owner/Operator

1100 Roseville Pkwy Ste. #1531
Roseville, CA 95678
(916) 467-9532

Mortgage Loan Originator NMLS #1774091 | |


As a 13 year veteran Reverse Mortgage Marketer and founding member of HighTechLending Inc. I’ve witnessed the changing landscape of reverse mortgage products and marketing compliance regulations  

Along the way it became obvious that reverse mortgage loan originators and brokers were sorely under served from a marketing and technology standpoint, left to fend for themselves when it came to establishing effective marketing channels.

 I found myself in the unique position to identify these areas and develop specific solutions that bridged the gap left by the dominating purchase market.

This lead to the development of, whose goal is to provide reliable, compliant, web solutions that serve all levels of the wholesale and retail reverse mortgage industry. Ranging from single page sites to full blown corporate sites and lead capture tools to increase sales.

Below you will find the companies I have worked with over the last 20 years and a brief description of my roles and responsibilities.